Media Buying


Advertising has become a whole lot more complicated in the last few decades. No longer can you purchase air time on your favorite local radio or TV station and call it a day. People are consuming media in hundreds of ways and trying to decide which one grabs the attention of the proper target market is becoming increasingly difficult.

Now more than ever, the use of a media buyer can save you time and money. At YDC, we can help with the entire media buying process, from market research to the purchasing of advertising, to uploading of content to post run reporting and analysis… we do it all.

To start, we define your precise target audience and conduct extensive market research. That research then makes clear the complicated decision of what to advertise to who, and where and when to do it. Following the purchase, we’ll conduct a post-buy analysis to ensure the agreed upon schedule was completed properly.

Media Buying 2

Working with you through the whole process we will:

  • Outline Campaign Objectives
  • Define Target Audience
  • Conduct Market & Advertising Platforms Research
  • Handle Placement & Management of Campaign
  • Provide a Post Buy Analysis


Let Yellow Dog help make your advertising the most efficient and effective it can be. We’ll take care of the heavy lifting and let you focus on your business. Contact our team today to learn more about how we can help increase your call volume, ensure campaign efficiency, and help decrease your work load. We look forward to working with you today!

Most Common Advertising Platforms:
  • Television (Broadcast & Cable)  
  • Online Video (YouTube, Preroll etc.) 
  • Targeted Email Blasts  
  • Outdoor Billboards
  • Radio (AM/FM)
  • Online Radio (Pandora, Spotify etc.)
  • Print (YP, Newspaper)
  • Direct Mail