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Media Strategy 

 

Advertising is hard-- plain and simple. You can no longer just purchase airtime on a local radio or TV station and call it a day, because 21st century customers consume such a wide variety of media across an array of devices. Oftentimes the most challenging aspect of advertising efficiently can be determining the ways in which your target audience is viewing content. That information is critical for making decisions about positioning your brand in places that will lead to successful marketing campaigns.

Luckily, YDC is here to help! Utilizing our media strategy and placement services can not only save you the time of researching and implementing campaigns, it also saves money along the way. We can help you define your target audience, show you how they're consuming media, and strategically position your messaging to reach your audience in the most efficient manner-- all while acting as your personal marketing guide every step of the way.

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Working with you throughout the entire process, we will:

  • Outline Campaign Objectives
  • Define Target Audience
  • Conduct Market & Advertising Platform Research
  • Implement and Manage the Advertising Campaign
  • Provide Reporting and Post-Buy Analysis

Let the YDC team ensure your advertising campaigns are as efficient and effective as possible. We are here for you throughout the process, aiming to increase your call volume, build your company brand, and decrease your marketing workload.

Most Common Advertising Platforms:
  • Television (Broadcast & Cable)  
  • Audience Targeting (Pre Roll & Display)
  • Over-The-Top/Connected TV
  • Outdoor (Billboards & Truck wraps)
  • Radio (FM/AM)
  • Online Radio (Pandora & Spotify)
  • Direct Mail
  • Targeted Email